What’s the state of World-wide media spending?

Updated for 2018!

Total media ad spending worldwide will rise 7.4% to $628.63 billion in 2018. Digital media will account for 43.5% of investments, thanks to rising global e-commerce spending and shifts from traditional TV to digital.

It is expected that in two years time, digital’s share of total advertising will be close to 50%.

Other notable highlights:


By |October 21st, 2018|Comments Off on What’s the state of World-wide media spending?

Announcing Bluesumac Market Research Lab

Bluesumac is pleased to announce the creation of a specialized Market Research Lab. The Lab will have a staff of senior market research professionals with over 20 years experience working on brands such as Hudson’s Bay, Sears, Canadian Tire, Ipsos, Market Probe, TD Bank, Intuit, IBM, Ramada Hotels, AstraZeneca and Chiquita Brands International. The Bluesumac […]

By |May 4th, 2016|Comments Off on Announcing Bluesumac Market Research Lab

Is your brand suffering from GCCO Disorder™?

Do you know what a Gravitationally Completely Collapsed Object (GCCO) is? If you are a physics geek you probably do. But back in the 60’s the average person had no idea. And they didn’t really care. The theoretical physicist, John Wheeler spent a lot of time studying them. He and the rest of the physics community always called them gravitationally completely collapsed […]

By |November 26th, 2015|Comments Off on Is your brand suffering from GCCO Disorder™?

Hey dude, where’s my ad?

One of the most common online display questions we get asked is: “When I search for one of my ads, I can’t see them. Why?” This could happen for a variety of reasons. It could be your IP address could be out of the Geo-targeted area. It could be your budget could have run out […]

By |November 27th, 2012|1 Comment

What’s a creative brief?

Great question. A creative brief is a collaborative document written by the Bluesumac (us) and the client (you). It’s based on preliminary meetings, interviews, research and discussions before any work begins. As the project evolves, the creative brief is used to inform and guide the work. The Bluesumac creative brief includes these questions:

Who is the target audience?
What […]

By |November 27th, 2012|1,908 Comments

The History of Branding in 35 seconds

Download our History of Branding PDF. It’s 4 slides and you can read it in less than 35 seconds. Discover how branding got it’s start, how planned obsolescence was created and who developed brand theories.

download: Bluesumac’s History of Branding

By |November 27th, 2012|1 Comment

Two Brand Stories

Whenever we pitch a new client, we inevitably get asked the question: “What experience do you have in our industry?” While industry experience is important, we don’t think that’s the right question to ask. The problem with too much industry experience is messaging gets recycled and creative gets stale.

We think the right question is: “What […]

By |November 27th, 2012|1,359 Comments