Bluesumac is pleased to announce the creation of a specialized Market Research Lab. The Lab will have a staff of senior market research professionals with over 20 years experience working on brands such as Hudson’s Bay, Sears, Canadian Tire, Ipsos, Market Probe, TD Bank, Intuit, IBM, Ramada Hotels, AstraZeneca and Chiquita Brands International. The Bluesumac Market Research Lab will focus on these seven areas of specialization:

  • Market and Category Studies
  • Brand Measurement and Tracking
  • Customer Experience Measurement
  • In-Store Assessments
  • Campaign Evaluations
  • Path to Purchase Assessments
  • Concept Testing

Click here to download the PDF 1-page memo for more information and an explanation of each of the studies. For more information, please contact Peter McClelland at 416-408-2224, ext. 21 or by email at

When You Think Research, Think Bluesumac.