Announcing Bluesumac Market Research Lab

Bluesumac is pleased to announce the creation of a specialized Market Research Lab. The Lab will have a staff of senior market research professionals with over 20 years experience working on brands such as Hudson’s Bay, Sears, Canadian Tire, Ipsos, Market Probe, TD Bank, Intuit, IBM, Ramada Hotels, AstraZeneca and Chiquita Brands International. The Bluesumac […]

By |May 4th, 2016|Comments Off on Announcing Bluesumac Market Research Lab

Hey dude, where’s my ad?

One of the most common online display questions we get asked is: “When I search for one of my ads, I can’t see them. Why?” This could happen for a variety of reasons. It could be your IP address could be out of the Geo-targeted area. It could be your budget could have run out […]

By |November 27th, 2012|1 Comment

What’s a creative brief?

Great question. A creative brief is a collaborative document written by the Bluesumac (us) and the client (you). It’s based on preliminary meetings, interviews, research and discussions before any work begins. As the project evolves, the creative brief is used to inform and guide the work. The Bluesumac creative brief includes these questions:

Who is the target audience?
What […]

By |November 27th, 2012|1,908 Comments