At Bluesumac, we strongly believe typeface is an integral part of the brand. And we like collecting fonts. So, after a detailed and careful selection process, we decided to update our corporate typeface. Our new font is called Averta. It is designed by Kostas Bartokas from a foundry called Intelligent Design located in Leeds, UK. Averta, from the Greek, ‘αβέρτα’ means to act or speak openly, bluntly or without moderation, without hiding. We like that.
Intelligent Design describes Averta like this: “Averta brings together features from early European grotesques and American gothics. It is a new geometric sans serif family with a simple, yet appealing, personality. The purely geometric rounds, open apertures, and its low contrast strokes manage to express an unmoderated, straightforward tone resulting in a modernist, neutral and friendly typeface.” We like that too.