The Power of Storytelling

We believe in the power of storytelling. We challenge the way typical agencies focus on product benefits and stuff like the USP. These are outdated ideas and powerless today.

People are hardwired to listen to stories. Stories are the way human knowledge was passed down long before the written word. Storytelling is hardwired into our brains. It is the natural way we learn, process and most importantly remember information.

We believe every great product has a great story to tell. We work differently than other agencies by listening, paying attention to the smallest detail and crafting powerful stories. We do this by inspiring curiosity, keeping it simple and making it memorable.

Let us help tell your great story.

How Storytelling Affects the Brain

Dopamine
The brain releases dopamine when it experiences an emotionally charged event like a good story, making it easier to remember and with greater accuracy.

Neural Coupling
The story activates parts in the brain that allows the listener to turn the story into their own experiences through a process called neural coupling.

Mirroring
Listeners experience similar brain activity to each other and also to the story teller.

Cortex Activity
Two area of the brain are activated when processing facts – the Broca and Wernicke areas. Other areas can be engaged including the motor cortex, the frontal cortex and the sensory cortex.

Process

We have developed a proven method based on our 14 years in business. We utilize technology to optimize our workflow, resulting in faster delivery times and total accountability. We provide strategic insight that cuts through the information clutter and deliver solutions that inspire curiosity and motivate your customer.

Solutions

We architect and design solutions that get noticed in today’s crowded marketplace. Our services include:

  • Full Service Advertising
  • Marketing
  • Strategy and Positioning
  • Merchandising & POS
  • Branding and Governance
  • Online Display & Search
  • Market Research & Consumer Behavior
  • Media Planning & Buying

We Inspire Curiosity, Keep it Simple and Make it Memorable