Bluesumac is pleased to announce the creation of a specialized Market Research Lab. The Lab will have a staff of senior market research professionals with over 20 years experience working on brands such as Hudson’s Bay, Sears, Canadian Tire, Ipsos, Market Probe, TD Bank, Intuit, IBM, Ramada Hotels, AstraZeneca and Chiquita Brands International. The Bluesumac Market Research Lab focuses on seven areas of specialization:

  1. Market and Category Studies
  2. Brand Measurement and Tracking
  3. Customer Experience Measurement
  4. In-Store Assessments
  5. Campaign Evaluations
  6. Path to Purchase Assessments
  7. Concept Testing

For more information, please email us at labs@bluesumac.com.